Our stellar captain and founder! Based in Woodinville, WA you can find Dane shredding his LES Fat on fresh dirt trails, chasing the northern lights through Alaska, and offering his help to ANYONE who needs it.

Favorite Outdoor Activity: WAY too many to list…..

You will find Lawrence spending 90% of his free time dedicated to being a single. speed mountain biker. On the road, he will offer his intensive background knowledge from years in the outdoor industry to help bring in the best items for your individual store.

Favorite Outdoor Activity: Single speed mountain biking, of course.

Likes all things Nordic. But also cycling. And also trail running. Stephanie is our in house graphic guru, creating custom assets for your store to support sell through and education across the brand portfolio. We can promise a cute dog will be in tow.

Favorite Outdoor Activity: Anything that has me with skis on my feet!

Our favorite racer! Formerly known as Schwartznau, Karina started competing on skis in her early years and since moved on to bikes. Her background in marketing, business startups, and merchandising let’s her offer personalized strategy when it comes to your store.

Favorite Outdoor Activity: Mountain biking and snowmobiling.